About AB Info
AB Info is an editorial site covering UK sportsbook features and product depth. Our focus is the practical stuff — markets, in-play latency, cash-out mechanics, streaming — rather than headline welcome offers.
What we cover
AB Info reviews the mainstream UKGC-licensed sportsbooks operating in the British market in 2026. Every operator we mention holds a current Gambling Commission licence, and every review draws on hands-on testing rather than press-release paraphrasing. We test in-play latency with a stopwatch, we time-stamp withdrawal cycles, and we count markets on a Championship fixture as well as on a Premier League one. The best betting sites are not always the biggest brands, and the point of the site is to say so with evidence.
We do not cover casino, poker, bingo or lottery products beyond incidental mention. Sportsbook is what we know, and it is what our reviews are worth reading for. Sports we cover in depth include football (Premier League, EFL, National League, WSL, European club competitions), horse racing (UK and Irish thoroughbred and jumps, French and international from the leading UK operators), tennis, cricket, F1, darts, snooker and rugby union.
Editorial standards
Every review is written or commissioned by a named editor and reviewed by a second editor before publication. Where an operator loses its UKGC licence, the review is either updated or removed within a week. Where a specific product claim in a review is challenged by an operator, we re-test and either amend the review or publish an editorial note explaining our position. Corrections are dated at the foot of the affected page.
We do not accept payment from operators in exchange for coverage or ranking. Where affiliate relationships exist in future, they will be disclosed on the review pages that use them. At time of publication no page on this site contains an affiliate link. Where operators are named in our editorial — bet365, William Hill, Paddy Power, Sky Bet, Betfair, Ladbrokes, Coral, BetVictor, Unibet, 888sport, Boylesports, Betfred — the mention is descriptive.
Who we are
The site is edited by Callum Sharpe, Sports Betting Editor. Callum has covered UK sportsbook product development since 2015, testing markets, in-play latency, cash-out speed, and Bet Builder mechanics across every major UKGC-licensed operator. Reviews are commissioned from a small team of contributors with UK sportsbook experience, all named on the byline of the reviews they write. The team is based in the UK and writes in UK English throughout.
Contact us
For editorial queries, correction requests or licence-verification enquiries, see the contact page. For readers whose betting has stopped being fun, see our responsible gambling page for the UK support routes worth knowing about, including GamCare, GordonMoody, the NHS National Gambling Clinic and BeGambleAware.
Compliance framing
The site is aimed at readers aged 18 and over in the UK. All operators mentioned hold a current UKGC licence. T&Cs apply to any offer described on the site. Please gamble responsibly and use the deposit-limit and reality-check tools built into every UK-licensed sportsbook. Nothing on this site is investment advice, financial advice, or a guarantee of returns.
How we review
Every review on AB Info is written after hands-on testing with a funded account at the operator. The testing period runs at least four weeks and captures a full range of use: Saturday afternoon peak volume, Wednesday evening midweek betting, morning race-card pricing, evening in-play trading, and at least three withdrawal requests time-stamped end-to-end. Where a review claim is challenged by an operator, we re-test with a fresh account and either amend the review or publish an editorial note explaining our position and the evidence behind it.
Ratings across the site use a consistent five-band scale: market depth, in-play latency, cash-out mechanics, streaming coverage, and withdrawal speed. Each band is scored one to ten against a published benchmark, and the aggregate score is the mean of the bands. This means our best betting sites rating for one operator is directly comparable to the rating for any other operator on the site, which is the whole point of having a methodology in the first place.
How we are funded
The site is funded editorially rather than through direct affiliate revenue at time of publication. Where affiliate relationships are added in future, they will be disclosed on the review pages that use them, and the disclosure will be near the top of the affected page rather than buried in a footer. Editorial coverage will not depend on the presence of an affiliate relationship, and the rating for any operator will not change on account of an affiliate deal.